"If you ignore the dragon, it will eat you.  If you confront the dragon, it will overpower you.  If you ride the dragon, you will take advantage of its might and power." --Chinese Proverb

Weaving together timeless philosophies with state-of-the-art insights, authors Ron Rubin and Stuart Avey Gold urge readers to harness the "dragon spirit" within to sucessfully launch their dream.  With their trademark wit and passion, they address the realities of today's marketplace, and detail how to:

• Remove toxic blocking beliefs
• Persevere with discipline
• Maintain faith in the face of "dream killers"
• Create a recognizable visual identity
• Build buzz
• Work to give back to the community
• Enjoy the journey